On the latest episode of The Verge's Decoder podcast, Rivian CEO RJ Scaringe told guest host Joanna Stern why the EV maker continues to pass on Apple's CarPlay — both the standard version and the more advanced CarPlay Ultra. Echoing his previous comments on the matter, Scaringe said Rivian is focused on offering a "seamless digital experience," where customers do not need to switch between its own software and CarPlay.
Maybe Rivian should have a chat with some of the other car manufacturers to find out why so many of them also felt the same way at one time, and now are all almost totally on board with both Android Auto and Apple CarPlay.
Curious that the same is not true with CarPlay Ultra. Most brands rejected it outright.